Alton Brown is considered an icon by many in the kitchen. He hosts the show Good Eats on the Food Network. I’m a fan and have been lucky enough to meet him and get an autograph. All that aside, he has a personal web site. Why?
Alton Brown has become a recognized name. The show is in the 9th(?) season and he also is host on Iron Chef America. He’s even got his name on a few kitchen knives.
Having his own web site allows creativity beyond the constraints of the Food Network.
In his case, AltonBrown.com initially provided links to buying AB products, book reviews, reader submitted recipes, and his own rant blog.
The problem with such a web page is keeping it up to date or better yet, giving people a reason to go there. For AB, the monthly rant was a great read and a reason to return. Then came his request for people to send in photo’s / descriptions of what they have on their refrigerator. Boy did he get an eyeful. Based on his last rant, people sent great cool photo’s but they also sent some obscene material. His rant expressed disgust and an attitude of “forget you guys, why should I even bother!”
At first, I’d heard he just didn’t have time to keep up his web site and that it was going to stay the same.
One day, word spread he was going to redesign his site. If I recall, that was in October of 2005. Finally, around Christmas time, the new Alton Brown web site came out.
I love it. The site is attractive. The text is funny and light-hearted - just look at the Alton Brown Privacy Policy.
Then I read the golden words:
Pretty soon there will be a darned clever podcast, video, all sorts of goodies for the eyes and brain alike.
It’s been over a month since the site went live and I am reading those same words. Nothing has been added. No podcast, no video, no picture of Alton stuffing seafood into an ice cream machine.
I’m not writing to say “How dare you, Alton Brown!” I’m writing to say…life gets busy. Working (earning an income), playing with the kids, and spending time with the wife are more important than updating a personal web site. I can’t blame the guy if he doesn’t update his web site every month.
What would I do if I were Alton? I’d add a blog onto the home page. Then I’d post something like;
“I’ve been busy with x, y, and z. I’ve thought of doing a monthly podcast but finding the time for such a venture is harder than I thought. I wish I could give a date for it to finally happen but I can’t.
In the meantime, here’s a bit of trivia about Good Eats. The ______ on the refrigerator you see this season is a ________ I picked up at _______.”
The point here is I’d be updating the site. I’d let people know what was going on and give them a little cool exclusive gift - information about Good Eats only available from my site.
Then if I didn’t have anything new in a month, I’d post something similar. I’d also link in some “behind the scene’s photo’s from a recent show like Good Eats or Iron Chef America.
Updating a web site is important when your web site SAYS you will be updating it. Alton’s site is a personal site, he can do whatver he wants with it. It’s not going to affect his income. However, if you run a web site as part of your business, you better provide updated content and give people a reason to some back. The more they return, the more likely they are to buy from you because you are building trust with updated quality content.